Assouline opens its first Indian flagship store in New Delhi with a curated luxury library experience
French luxury publisher Assouline has opened its first flagship store in New Delhi, offering a curated library experience. The brand focuses on high-end, handcrafted books that serve as cultural objects and design pieces.
Why it matters
The entry of a global luxury brand into the Indian market signals the growing demand for premium lifestyle and cultural products among India's affluent consumer base.
Assouline opens its first Indian flagship store in New Delhi with a curated luxury library experience left Assouline flagship Delhi Special Arrangement https://th-i.thgim.com/public/incoming/pp3uvb/article71606522.ece/alternates/FREE_1200/Assouline%2007.jpeg The French luxury house has brought its handcrafted, heirloom-worthy volumes and cultural objects to The Chanakya In 1994, Prosper and Martine Assouline stumbled upon La Colombe d’Or, a charming hotel nestled in the South of France. Enchanted by its warmth and history, the couple decided to photograph it and publish a book detailing its history and romance — a gesture that sparked a global publishing empire. What began as a passion project soon evolved into a philosophy — books ought to be treated not merely as reading material, but as tangible luxury objects and cultural heirlooms. Fast forward to today, and the brand has made its official grand entry into India with its first flagship boutique at The Chanakya in New Delhi.
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