Assembled Media secures multi-year partnership with The Kitchenary
Assembled Media has secured a multi-year partnership with The Kitchenary to manage media strategy for its brands, Strength Meals Co and Simmone Logue. The collaboration aims to boost brand awareness and deepen customer relationships through 2027.
Why it matters
This partnership reflects strategic shifts in retail media and creative planning within the competitive high-protein food sector.
Assembled Media has been appointed by The Kitchenary to lead media strategy and planning for its brands, Strength Meals Co and Simmone Logue.
The partnership is effective immediately and is set to continue through the financial year 2027 and beyond.
The collaboration will see Assembled Media working in conjunction with The Station Agency and Cartology's Trade team to ensure alignment across creative, media, and retail media strategies. The focus for Strength Meals Co will be on enhancing reach and addressing the awareness gap within the high-protein meal category. Meanwhile, for Logue, the agency will develop a campaign centred on the theme of premium generosity.
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