Business Insider·3 min read·medium

ASOS customers got an ominous notification this morning. Here's what the retailer is telling users.

ASOS customers got an ominous notification this morning. Here's what the retailer is telling users.
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ASOS customers received alarming, unauthorized push notifications claiming the retailer had been hacked. While ASOS is investigating the incident, they confirmed that basic personal information may have been accessed, though payment data appears safe.

Why it matters

This incident highlights the ongoing vulnerability of major retailers to cyberattacks and the potential for third-party platform compromises to cause widespread consumer panic.

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ASOS and Snowflake both confirmed to Business Insider that they're investigating the Tuesday morning incident that led to a rogue app notification. Gonzalo Marroquin/Getty Images for Nordstrom and ASOS ASOS app users posted screenshots of a troubling notification they received on Tuesday: "Engage with us, or we will leak it." The retailer confirmed that some personal information was hacked. It's the latest in a string of cyberattacks on major UK retailers. Some ASOS shoppers opened their phones Tuesday morning to find a troubling notification declaring "ASOS HACKED." "Dear ASOS DPO and IT, we have fully compromised the Snowflake instance," a notification from the fast-fashion retailer said, according to several screenshots posted to social media. "Engage with us, or we will leak it." The notification, which arrived on phones at around 10 a.m. in London, ASOS confirmed to Business Insider, included a link to a Telegram chat.

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