Asian Tour joining alliance with PGA and European tours, a blow to LIV Golf
The PGA Tour and European Tour have formed a strategic alliance with the Asian Tour, potentially undermining the Asian Tour's existing partnership with LIV Golf. This move signals a consolidation of power within professional golf as LIV Golf faces funding uncertainty.
Why it matters
Represents a significant shift in the professional golf landscape, impacting the competitive viability of the Saudi-backed LIV Golf league.
By DOUG FERGUSON Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] --> Add AP News on Google Add AP News as your preferred source to see more of our stories on Google. --> Share
LIV Golf suffered a potential setback Tuesday when the PGA Tour, European tour and Asian Tour announced a strategic alliance aimed at global collaboration that is likely to affect the partnership the Asian Tour had with LIV.
In an alliance that takes immediate effect through 2029, the PGA Tour and European tour will partner with the Asian Tour to help provide commercial and playing opportunities and establish a path for Asian Tour members to join European circuits.
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