As they return to the UK, Harry and Meghan search for a brand that sticks
Prince Harry and Meghan Markle are returning to the UK as their post-royal brand faces uncertainty and declining commercial success. Marketing experts suggest their fragmented portfolio has struggled to maintain the momentum they initially achieved after leaving the Royal Family.
Why it matters
The couple's transition from working royals to independent media and lifestyle entrepreneurs serves as a high-profile case study in personal branding and the challenges of maintaining public interest.
Image source, Getty Images By Roland Hughes Published 12 minutes ago In late July, the Duchess of Sussex's lifestyle range, called As ever, launched a "rich, vibrant" blackberry spread alongside a softly lit video of her picking the fruit.
A month later, Meghan and her husband Prince Harry are returning to live in the UK just as blackberry season ends. Perhaps we can expect another video soon, shot on these shores.
Or perhaps not, because experts say the Harry and Meghan brand is at a crossroads.
After the Duke and Duchess of Sussex's acrimonious exit from the Royal Family in 2020, the projects marking their fresh start in California - from streaming to signature scents - have mostly failed to find large audiences, and experts say it's unclear where the couple goes from here.
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