As generative AI ads flood Singapore market, experts say poorly made ones could backfire on brands, agencies
Marketing experts in Singapore warn that the rapid adoption of generative AI in advertising could backfire if the content is of poor quality. While businesses are eager to appear tech-forward, low-effort AI output risks damaging brand reputation.
Why it matters
Reflects the broader tension between corporate adoption of new technology and the necessity of maintaining brand authenticity.
Creative agencies offering services focusing on AI content told CNA that demand for their services increased sharply in the past six months.
Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken Feb 19, 2024. (File photo: Reuters/Dado Ruvic)
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