As Foodie Media edges close to IPO price, Maybank IB starts coverage anticipating strong upside ahead
Maybank Investment Bank has initiated coverage on Foodie Media Bhd with a 'buy' rating, citing strong growth potential in the digital advertising sector. The firm expects the company to outperform traditional media outlets due to its significant social media following and expansion into live commerce.
Why it matters
This reflects the shifting landscape of media consumption and advertising budgets from traditional platforms to digital-first, influencer-led content companies.
BURSA SGX Home Stock Focus Make The Edge Malaysia your preferred source on Google KUALA LUMPUR (July 3): Foodie Media Bhd (KL: FOODIE ) may have lost all of the gains since listing but gained a new fan, as Maybank Investment Bank initiated coverage on the digital media company.
The article reports on financial analyst ratings and market data without taking a stance on the company's long-term viability.
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