As Capitol Christian Music Group marks 50th birthday, faith-based music enters global growth phase
Capitol Christian Music Group is celebrating its 50th anniversary amid a significant global surge in the popularity of faith-based music. Industry data shows an 18.5% increase in on-demand streaming for the genre, which is now outperforming several mainstream categories.
Why it matters
The rapid growth of faith-based music indicates a major shift in consumer streaming habits and the commercial viability of niche religious genres in the global market.
Amid signs of streaming growth for faith-based music, the Official Charts Company launched a dedicated Christian & Gospel singles chart for homegrown talent this year.
It was a significant move for an area of music that gets limited coverage - and there are signs of increasing commercial appeal globally for faith-based music.
As it marks a landmark 50-year anniversary, the world's largest faith-based music company, Capitol Christian Music Group (CCMG), last week held the company's annual Partner Summit at its Nashville headquarters.
The afternoon's programme included a conversation between CCMG president Brad O'Donnell, Interscope Capitol chairman & CEO John Janick and Capitol Music Group chairman & CEO Tom March, and a presentation from Universal Music Group EVP of digital business development and strategy, Jonathan Dworkin .
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