As AI agents reshape the web, Google opens Gemini and Search to more apps
Google is launching a 'Connected Apps Platform' that allows developers to integrate third-party services directly into Gemini and Google Search. This move aims to make Google's AI a central hub for user tasks by enabling app-like interactions within the AI interface.
Why it matters
This represents a shift in how users interact with the web, potentially reducing reliance on individual apps in favor of AI-mediated experiences.
Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.
Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.
We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.
However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.
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