As 2000 attend Kashmir marathon, CM Omar says ‘strengthens J&K’s position as a global sports tourism destination’
Over 2,000 participants gathered in Srinagar for the third Kashmir International Marathon. Chief Minister Omar Abdullah highlighted the event as a key initiative to promote sports tourism in the region.
Why it matters
Large-scale sporting events are being used as a soft-power strategy to normalize tourism and improve the international image of Jammu and Kashmir.
As 2000 attend Kashmir marathon, CM Omar says ‘strengthens J&K’s position as a global sports tourism destination’ left Participants run in the third edition of the Kashmir International Marathon organised by the Department of Tourism in association with the J&K Sports Council, in Srinagar. ANI ANI https://th-i.thgim.com/public/incoming/u1a4z5/article71624604.ece/alternates/FREE_1200/20261025069L.jpg ANI Srinagar, Oct 25 (ANI): Participants run in the third edition of the Kashmir International Marathon organised by the Department of Tourism in association with the J&K Sports Council, in Srinagar on Sunday. (ANI Photo) Besides 1,221 local participants, officials said 513 runners were from different parts of the country and 73 foreign athletes, representing 12 countries SrinagarIn a bid to project Kashmir as a safe destination for sports tourism, Srinagar on Sunday (October 25, 2026) hosted a marathon attended by over 2000 participants from across the country and overseas.
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