Arun Icecreams Expands Its Global Presence With Debut at the 2026 India Day Parade at New York’s Madison Avenue
Indian ice cream brand Arun Icecreams, owned by Hatsun Agro Product Ltd., expanded its global footprint by participating in the 2026 India Day Parade in New York. The company distributed over 15,000 samples to promote its authentic Indian flavors to the U.S. market.
Why it matters
This move highlights the growing international expansion of Indian consumer brands and their efforts to capture the global diaspora market.
Arun Icecreams, India’s most loved and popular ice cream brand from Hatsun Agro Product Ltd., made a strong impression in New York during the 44th Annual India Day Parade held on Madison Avenue on August 16, 2026.
As part of one of the world’s largest celebrations of Indian culture, organized by the Federation of Indian Associations (FIA NY-NJ-CT), Arun Icecreams showcased its brand through a custom-designed parade float. The brand also hosted two activation booths along Madison Avenue, where more than 15,000 premium ice cream samples featuring Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango & Malai Kulfi signature flavours were served.
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