Art against drugs in city colleges

A Chennai-based initiative led by Fevicryl is engaging students in colleges and schools through art sessions focused on drug awareness. The program aims to promote social responsibility and help students recognize the dangers of substance abuse.
Why it matters
Community-led educational campaigns are increasingly used as a preventative measure against rising drug abuse among youth.
A city-wide campaign through art is mobilising students at colleges and schools to speak up about the dangers of substance abuse. Initiated by art and craft brand Fevicryl, the initiative launched recently has Fevicrly-certified teachers visiting institutions to conduct an art session where students use their creativity to create meaningful works on the theme of drug awareness. The sessions are aimed at encouraging creativity, building teamwork, promoting social responsibility and creating awareness for a drug-free society.
Tejaswitha Singh, a resident of Adyar who is driving the initiative in south Chennai, says, “All what we ask institutions is give them two hours and at least 200 students and we engage with them to use art to create awareness.” The materials for the artworks have to be arranged by the students that includes canvas board, markers and other stationery.
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