Arrival of Vinted a ‘gamechanger’ for shopping secondhand in Australia
The secondhand fashion app Vinted has seen rapid adoption in Australia since its July launch, becoming one of the country's most downloaded apps. Users praise the platform for its affordability and ease of use, though some express concerns regarding shipping logistics.
Why it matters
The success of Vinted in Australia signals a significant shift in consumer behavior toward the 'recommerce' market and circular fashion economies.
Quick, cheap and addictive: Vinted gives buyers and sellers access to a huge pool of clothing and customers. Photograph: Vinted Quick, cheap and addictive: Vinted gives buyers and sellers access to a huge pool of clothing and customers. Photograph: Vinted Australian fashion Arrival of Vinted a ‘gamechanger’ for shopping secondhand in Australia With low prices and free listings, Australians have quickly embraced the resale app – but some users are wary of long-distance shipping
Prefer the Guardian on Google When I first moved to the UK, I fell hard and fast for Vinted, the Lithuanian-born secondhand fashion app with a lo-fi user experience and pleasingly uncool branding. It’s cheap, quick and addictive : behind its innocuous teal logo is an algorithm uncannily attuned to your desires, surfacing one compelling listing after another.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in