ARRI Targets Content Creators with New HONOR Smartphone
ARRI has partnered with HONOR to integrate its professional imaging technology and branding into the new Magic9 Pro Max smartphone. This collaboration aims to provide aspiring cinematographers with access to professional-grade image pipelines and ARRI's signature look library.
Why it matters
This marks a significant shift for high-end cinema brands moving into the consumer mobile market to capture a younger creative demographic.
HONOR Magic9 Pro Max launches with ARRI branding on the device and packaging
When you purchase through links on our site, we may earn an affiliate commission. Here's how it works .
(Image credit: ARRI) Share Copy link Facebook X Linkedin Bluesky Email Share this article Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter MUNICH, Germany - ARRI, a camera brand usually associated with high-end film production, is going down market with the launch of the new HONOR Magic9 Pro Max smartphone. The launch, part of ARRI's "Cinematic Imaging Partnership" is the second such smartphone with ARRI's imaging technology, following the launch of the HONOR Robot Phone last month.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in