Ari Emanuel says Elon Musk’s AI prediction to him helped inspire his live events business
Hollywood mogul Ari Emanuel credits a past conversation with Elon Musk for inspiring his move into the live events industry. Musk reportedly advised that live entertainment is one of the few sectors that cannot be disintermediated by AI.
Why it matters
The story illustrates how high-level industry leaders are strategically positioning their businesses to hedge against AI disruption by focusing on human-centric, live experiences.
Ari Emanuel is the real-life inspiration for Ari Gold in HBO's "Entourage." Chris Unger/Zuffa LLC Ari Emanuel said Elon Musk's early AI insights helped inspire his push into the live events business. Emanuel said Musk told him live entertainment could not be "disintermediated" by AI. The Hollywood powerbroker launched Mari, a live events and experiences company, last year. Hollywood powerbroker Ari Emanuel said a conversation he had years ago with Elon Musk about artificial intelligence helped inspire his push into the live events business. Speaking on a recent episode of David Senra's podcast, Emanuel said he first connected with the Tesla CEO after reading about his electric car venture. Emanuel said he called Musk, despite not knowing him, and the two developed what Emanuel described as an "incredible relationship." "I don't agree with him all the time. I do agree with him. I learn a ton.
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