Approved Watches with the HMAF Collection
Bremont has updated its HMAF military-inspired watch collection, featuring new designs for land, sea, and air models. The watches incorporate historical military aesthetics with modern specifications and are priced between EUR 3,700 and EUR 4,000.
Why it matters
The collection highlights the intersection of luxury watchmaking and military branding, a significant marketing strategy in the high-end horology sector.
A formidable marketing coup, Bremont’s ties to the MoD were established by the original founders, Nick and Giles English, in 2019, before Davide Cerrato s appointment as CEO. Boosting the brand’s credentials for action-ready military tool watches and underscoring its British origins, Bremont was the first luxury watchmaker to have legitimate use of military insignia. Extended to civilians, Bremont presented its first HMAF trilogy in February 2019. Reporting for duty, the new HMAF collection is composed of a Terra Nova (land), a Supermarine (sea) and an Altitude Date (air). Available as a commemorative three-piece set and limited to 50 boxes, or sold individually, each reference is limited to 300 pieces.
The article is a standard product review/news piece for a niche interest publication.
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