Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More
Apple is reportedly exploring radical design changes for the Apple Watch, including screenless fitness trackers and potential new form factors. The company aims to revitalize its wearables segment by integrating more AI-focused features and addressing increased market competition.
Why it matters
As the wearables market matures, Apple's shift toward diverse form factors and AI integration signals a major strategic pivot to maintain dominance in the health and fitness technology sector.
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg 's Mark Gurman .
In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that transforms the product for a new era." Apple's industrial design team has reportedly been "exploring a broader rethink of its smartwatches" for some time, with several directions under evaluation.
The company is apparently taking the resurgence of fitness bands without screens and smart rings seriously. As a result, the company is considering new Apple Watch-style devices with no display, as well as new Apple Watches with different types of screen and various new sizes.
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