Apple Upgrade Program Will Let You Lease an iPhone Without Sticker Shock
Apple has launched a new leasing program in the US, powered by Klarna, allowing customers to pay monthly for iPhones, iPads, Macs, and Apple Watches. This move aims to make Apple products more accessible amid rising prices caused by global memory shortages.
Why it matters
The program reflects a shift in consumer electronics business models toward subscription-style services to combat price sensitivity and inflation.
The program will take the sting out of owning Apple devices, including Macs, iPads and Apple Watches.
Apple Upgrade will appeal to people who don't want to pay up front for devices. Jeffrey Hazelwood/CNET/Apple There’s now a new way to own an Apple product. Starting from today in the US, you’ll be able to lease an iPhone, iPad, Mac or Apple Watch directly from the company via its new Apple Upgrad e program.
Enabled by Klarna, prices for leasing Apple products will start at $18 a month for an iPhone and $12 a month for an Apple Watch , with 12- and 24-month leasing options. If you’re in the market for an iPad or Mac , you’re likely to keep that device for longer, and Apple is offering 24- or 36-month leasing options for these devices.
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