Apple Upgrade Program Launches With Klarna for iPhone, Mac, iPad and Watch
Apple has launched a new device leasing program in partnership with Klarna, allowing U.S. customers to pay monthly fees for iPhones, iPads, Macs, and Apple Watches. The program aims to lower the barrier to entry for high-end hardware by replacing full retail purchases with a subscription-style model.
Why it matters
This shift represents a broader trend in the tech industry toward 'hardware-as-a-service' models, changing how consumers finance and upgrade personal electronics.
We got our first preview of Apple’s device leasing model earlier this year, but it’s officially live now. Apple is expanding beyond its iPhone-focused upgrade model with a new program that lets U.S. customers lease iPhones, iPads, Macs, and Apple Watches with lower monthly payments.
Apple is reshaping its hardware sales strategy with the launch of “Apple Upgrade ,” a new device leasing program provided in partnership with Klarna. Expanding beyond Apple’s iPhone-focused upgrade model, the service covers iPhones, iPads, Macs, and Apple Watches. Rather than paying full retail prices or committing to carrier financing, customers can make fixed monthly payments and seamlessly trade in their devices for newer models when lease terms end.
Select an iPhone or Apple Watch for 12 or 24 months, or an iPad or Mac for 24 or 36 months.
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