Apple Upgrade may be the future of smartphone ownership
The article discusses Apple's shift toward a hardware-as-a-service leasing model for its devices, suggesting it is a response to rising smartphone costs. It argues that Android manufacturers like Google and Samsung should adopt similar leasing programs to remain competitive.
Why it matters
This shift represents a fundamental change in consumer electronics ownership models, potentially impacting how users budget for and upgrade personal technology.
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0 • Dhruv Bhutani / Android Authority Follow us on Google Discover Add us as preferred source Earlier this week, Apple fundamentally shifted how it expects people to buy high-end tech. With the official launch of Apple Upgrade , its hardware-as-a-service model, Cupertino replaced its legacy iPhone Upgrade Program with a true-blue leasing option.
Leasing high-end silicon across iPhones , iPads, Macs, and Apple Watches for predictable monthly fees acknowledges a truth that most of us have felt over the last few years, and more so recently. Dropping well over $1,000 upfront for a depreciating asset like a smartphone is becoming harder to justify.
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