Apple unveils its first foldable, the iPhone Duo
Apple has officially entered the foldable smartphone market with the launch of the iPhone Duo. The device features a wide, book-like form factor designed to improve media consumption and is expected to significantly boost the niche foldable category.
Why it matters
Apple's entry into the foldable market is expected to legitimize the form factor and potentially capture a large share of a previously stagnant segment.
Apple today introduced its first foldable device, named the iPhone Duo, at its “Surprise and Shine” iPhone event held in Cupertino. The phone is the first marquee device launched under the company’s new CEO, John Ternus.
The company said that the new device was “Inspired by the versatility of iPad” and also showed how people can use it unfolded in a vertical mode.
Unlike early iterations of foldables, which looked like vertical slabs, Apple adopted a wider form factor that could aid in a better aspect ratio while watching videos when the device is unfolded.
Rivals like Samsung and Xiaomi have already launched their version of wide foldables before the Apple launch, give the iPhone Duo can spur demand for the form factor.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in