Apple TV raises prices without offering an ad tier, testing how much viewers will pay - The Detroit News
Apple TV+ has increased its subscription prices for the fourth time in four years, bringing the monthly cost to $14.99. The company continues to avoid an ad-supported tier, distinguishing its strategy from competitors like Peacock and ESPN who are also raising prices.
Why it matters
The trend of rising streaming costs reflects a shift in the industry toward profitability over user acquisition, impacting consumer entertainment budgets.
Hear this story View Comments LOS ANGELES — Apple TV, the streaming service known for series like “Ted Lasso” and “Severance,” is raising its prices, effective immediately.
A monthly subscription will now cost $14.99, up $2. The annual plan climbs by $20 to $119.99. This marks the tech giant’s fourth price bump in the last four years.
Other Apple bundle plans are seeing price increases as well. Apple One’s individual plan, which includes access to Apple Music, Apple Arcade, cloud storage and other features, is going up $2 to $21.95 per month.
The Cupertino-based tech giant does not offer an ad-tier, unlike some of its competitors that use ad-supported subscriptions as a lower-cost option for consumers.
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