Apple TV now costs $14.99 a month after its fourth price hike in four years
Apple has increased the monthly subscription price for Apple TV to $14.99, marking the fourth price hike in four years. The company also raised the cost of its Apple One bundle as it continues to expand its live sports and original content offerings.
Why it matters
This reflects the broader trend of rising costs in the streaming industry as platforms prioritize profitability over subscriber growth.
Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple’s other subscription services, from $19.95 per month to $21.95.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in