Apple TV hikes prices on streaming, Apple One bundle services
Apple has increased the monthly subscription prices for Apple TV and the Apple One bundle, marking the latest in a series of price hikes across the streaming industry. The company reported strong quarterly revenue, though it faces ongoing scrutiny regarding its pricing strategies.
Why it matters
Rising costs for digital services reflect broader economic trends in the streaming market, impacting consumer spending and household budgets.
Apple raised its streaming price for Apple TV on Friday, up from $12.99 to $14.99 per month or $119 a year when it used to cost $99. Apple also raised the price of its Apple One service, which combines Apple TV, as well as other services such as iCloud storage, Apple Music and Apple Arcade. Apple One is now $21.95 for an individual plan, up from $19.95. DISNEY SETTLEMENT COULD PAY YOUTUBE TV AND DIRECTV USERS The tech giant last raised its streaming prices a year ago from $9.99 to $12.99. Apple TV isn’t the only streaming service to go up. Peacock, Netflix, Amazon Prime, Hulu, Disney +, Paramount +, Max and YouTube Premium have all raised their prices in some form in the last few years — with some putting hikes on ad-free streaming. Apple TV cost just $4.99 per month when it launched in 2019.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in