Apple TV Hikes Prices as Streaming Inflation Continues - The Hollywood Reporter
Apple is increasing the subscription prices for Apple TV and Apple One as part of a broader industry trend of rising streaming costs. The company cites increased investment in original content and live sports as drivers for the price hike.
Why it matters
It reflects the ongoing 'streaming inflation' affecting consumers as major platforms consolidate and increase prices to improve profitability.
Apple is raising subscription prices for its Apple TV service, as streaming inflation continues to be felt across the entertainment business.
The tech giant says that Apple TV will now cost $14.99 per month, a $2 price hike, while the annual plan rises by $20 to $119.99. The price increase is effective today, with existing subscribers being given one month notice.
Apple is also raising the price of its Apple One individual plan by $2 to $21.95 per month. Apple One bundles Apple TV with Apple Music, Apple Arcade, cloud storage and other features.
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