Apple teases a new ‘Welcome home’ event on October 13
Apple has teased a new event titled 'Welcome home' scheduled for October 13, sparking speculation about potential smart home product announcements. The teaser emphasizes themes of comfort and craftsmanship.
Why it matters
Apple's product roadmap significantly influences the consumer electronics market and the smart home ecosystem.
Apple is preparing for a new event, titled ‘Welcome home,’ which is set to take place on October 13.
The new event was announced via a short teaser video shared by the iPhone-maker’s Senior Vice President of Worldwide Marketing, Greg “Joz” Joswiak.
The video showed two people working to create a colourful, hand-embroidered version of the Apple logo, as well as sewing the event name and timing. The overall atmosphere of the video focused on togetherness, cozy comfort, speed, the beauty of crafting by hand, and customisation.
Users online speculated that the new event could be a smart home product launch, such as a smart speaker or control centre.
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