Apple Store goes down ahead of iPhone 18 Pro, Pro Max & iPhone Duo launch
Apple has taken its online store offline in preparation for a major product launch event featuring the iPhone 18 series and a new foldable device. This move is a standard procedure for the company to update its inventory and product listings ahead of keynote announcements.
Why it matters
Apple's product launches are significant economic events that influence consumer electronics trends and market expectations.
Apple has taken its online store offline ahead of its September special event. This follows the Cupertino-based tech giant’s usual practice of temporarily closing the storefront before a major product announcement. The event begins at 10 am Pacific Time (10.30pm IST), with Apple expected to unveil the iPhone 18 Pro and Pro Max, its first foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and AirPods 5.Visitors to the Apple Store are currently greeted by a holding page saying, “We're making changes to the Apple Store. Check back soon.” The storefront is expected to return after the event, with new product pages, prices and configurations appearing once the announcements are made.Why Apple has taken its online store offlineTaking the Apple Store offline before its September event has become a regular part of Apple’s product launch routine.
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