Apple Store Down Ahead of iPhone 18 Pro Pre-Orders
Apple's online store has gone offline in preparation for the launch of iPhone 18 Pro and Pro Max pre-orders. The devices will be available for pre-order in over 65 countries starting September 12.
Why it matters
The launch of new flagship hardware is a significant event for global consumer electronics markets and Apple's quarterly revenue projections.
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12.
"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used. Today the store went down especially early.
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