Apple stock falls on weak revenue forecast as CEO Tim Cook flags 'increasing impact' from memory shortage - Yahoo Finance
Apple stock dropped 7% following a third-quarter earnings report that showed mixed results and a weaker-than-expected revenue forecast. CEO Tim Cook cited memory shortages and supply chain headwinds as primary factors impacting future growth.
Why it matters
As a major market mover, Apple's performance and supply chain challenges have significant implications for the broader tech sector and global investor sentiment.
Apple stock falls on weak revenue forecast as CEO Tim Cook flags 'increasing impact' from memory shortage Ines Ferré · Senior Business Reporter Fri, July 31, 2026 at 4:33 PM EDT 2 min read AAPL -7.35% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
What happened: Apple ( AAPL ) stock sank 7% on Friday.
What's behind the move: The iPhone maker reported its third quarter earnings on Thursday, beating analysts' expectations on the top and bottom lines on strong iPhone sales, but shares fell after Services and Greater China sales came up short.
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