Apple schedules iPhone event for September 9
Apple has scheduled an event for September 9 to announce the iPhone 18 Pro series and its first foldable device, the iPhone Ultra. The event will take place at Apple Park and will feature updates to the camera, chipset, and design.
Why it matters
As the world's most valuable tech company, Apple's product launches significantly influence global consumer electronics trends and market competition.
Months of rumors and leaks later, we finally have a date for Apple’s iPhone 18 Pro series and first foldable iPhone announcement.
Apple has confirmed that its iPhone-focused event will take place on September 9 at 10am PT. The company will host an in-person event at Apple Park in Cupertino, California and will livestream the keynote.
The event poster features the tagline “Surprise and Shine,” along with a glowing Apple logo that appears to have sunlight shining through it.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max at the event. However, the biggest highlight will be the rumoured iPhone Ultra , the company’s first foldable iPhone. Apple could also announce new Apple Watch models.
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