Apple Says iPhone Duo Not Available on Walk-In Basis in Two Countries
Apple has restricted walk-in purchases of the new iPhone Duo and iPhone 18 Pro Max in Japan and South Korea, requiring customers to use a pickup reservation system. The company cited extraordinary demand and supply constraints as reasons for the policy, though it remains unclear if these restrictions will expand to other regions.
Why it matters
This policy highlights Apple's supply chain management strategies and its efforts to mitigate scalping in high-demand markets.
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan and South Korea , according to notices posted on Apple's localized websites for those countries.
The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan and South Korea when the device launches on Friday, October 23, likely due to a mix of supply constraints and Apple's usual anti-scalping measures in Asia. It is unclear if this policy will extend to any other countries.
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