Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down
Apple executive Phil Schiller is stepping down from his role as head of the App Store as part of a broader leadership transition at the company. He will remain at Apple as an Apple Fellow, while day-to-day operations of the App Store move to Carson Oliver under the services division.
Why it matters
This transition marks a significant shift in Apple's leadership structure during a period of high-level departures and ongoing legal scrutiny regarding its App Store policies.
Tim Cook is departing from his long-held role as Apple’s CEO — and a wave of top executives are heading for the exits as he does.
On Monday, Bloomberg reported that Phil Schiller, long the head of Apple’s App Store, stepped down from his position in recent days. Schiller has been with the company since 1987, with only a four-year break during that time. He took over the App Store in 2015 .
However, Schiller won’t be leaving the company entirely. He will be staying on as an Apple Fellow, a role reserved for people who have made outstanding technical or leadership contributions to the company. In that role, he will be working on unspecified projects, although Bloomberg notes that insiders at the company believe that Schiller’s Fellow role is “a big step toward the executive ultimately retiring.”
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