Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
Apple is reportedly preparing to launch a new 'Apple Upgrade' program that allows customers to lease iPhones, Macs, and iPads. The program, backed by Klarna, will offer 24-month or 36-month lease terms without including AppleCare.
Why it matters
This shift toward a lease-to-own model reflects changing consumer financing habits and Apple's strategy to maintain hardware sales amid rising device costs.
As component and RAM shortages drive prices higher, Apple is reportedly launching an “Apple Upgrade” program for leasing new devices. According to Bloomberg’s Mark Gurman, it will work similar to a car lease, with options to upgrade to a new device early, or keep or return the device at the end of the lease. Gurman says Klarna will be Apple’s financial backer for the new program, which will require a soft credit check to sign up.
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