Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads
Apple is reportedly increasing the price of its AppleCare Plus subscription for Macs and iPads by a small margin for new customers. This follows broader price hikes across Apple's hardware lineup, which the company attributes to rising component costs and supply chain shortages.
Why it matters
These price adjustments reflect the broader economic pressure on consumer electronics companies to maintain margins amidst rising manufacturing and component costs.
An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually,” following a move last year that similarly raised the plan’s price on iPhones. We haven’t seen the new pricing reflected on Apple’s site in the US or terms of service yet, and Apple has not yet responded to a request for comment.
The report provides factual information regarding pricing changes and cites company justifications without editorializing.
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