Apple's next CEO plants his flag in Hollywood
Incoming Apple CEO John Ternus has pledged to continue the company's strategic focus on high-quality entertainment content. Current CEO Tim Cook emphasized that Apple's strategy prioritizes excellence and unique innovation over sheer volume in its streaming services.
Why it matters
This signals a stable transition in leadership for one of the world's most valuable companies, maintaining its commitment to the competitive streaming market.
Apple’s incoming CEO, hardware chief John Ternus, has said he is committed to building on the company’s momentum in the entertainment business when he takes the helm of the iPhone maker in September.
The technology giant began offering original TV series and films through the Apple TV+ streaming app in 2019. The company found success with Oscar best picture winner CODA , box-office blockbuster F1 and Emmy-winning shows such as The Studio and Ted Lasso .
Last year, Apple dropped the plus sign and renamed the service Apple TV.
“I think we have such tremendous momentum right now in Apple TV,” Ternus said in an interview on the red carpet at the premiere of the fourth season of Ted Lasso .
“There are so many amazing shows, so many amazing characters and stories, and so we’re just going to keep building on the momentum.”
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in