Apple’s new CEO Ternus takes over from Tim Cook after 15 years
John Ternus has taken over as Apple's CEO from Tim Cook, ending Cook's 15-year tenure during which the company's value soared. Ternus faces significant challenges, including navigating the intense AI race, managing supply chain issues, and maintaining key political relationships.
Why it matters
This leadership change at one of the world's most valuable companies signals a new era for Apple, with implications for its strategic direction in AI, product development, and global business relationships.
Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocketed to US$4.6 trillion thanks to the iPhone’s enormous popularity.
The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first iPhone in 2007. Apple has got off to a rough start in AI after stumbling in its efforts to deliver new features built on the technology, as promised nearly two years ago.
Earlier this year, it unveiled new artificial intelligence advances, including upgrades to its Siri assistant, emphasising a focus on privacy and day-to-day use as the iPhone maker tries to catch up with rivals.
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