Apple’s new CEO, John Ternus, takes over from Tim Cook after 15 years
John Ternus has officially succeeded Tim Cook as CEO of Apple, marking the end of a 15-year leadership era. Ternus faces the immediate challenge of steering the company through the competitive AI landscape while managing complex global supply chains.
Why it matters
As one of the world's most valuable companies, Apple's leadership transition has significant implications for the global tech industry and stock markets.
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Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocket to $4.6 trillion thanks to the iPhone’s enormous popularity.
The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first iPhone in 2007. Apple has gotten off to a rough start in AI after stumbling in its efforts to deliver new features built on the technology, as promised nearly two years ago .
Earlier this year, it unveiled new artificial intelligence advances , including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the iPhone maker tries to catch up with rivals.
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