Apple's new CEO, John Ternus, takes over from Tim Cook after 15 years
John Ternus has officially succeeded Tim Cook as the CEO of Apple after a 15-year leadership transition. Ternus faces the challenge of steering the company through the competitive AI landscape while maintaining key political and supply chain relationships.
Why it matters
As the leader of one of the world's most valuable companies, the new CEO's strategy will significantly impact the global technology market and AI development.
CUPERTINO, Calif. -- Apple's new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook's 15-year tenure during which the company's value skyrocketed to $4.6 trillion thanks to the iPhone's enormous popularity.
The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first iPhone in 2007. Apple has gotten off to a rough start in AI after stumbling in its efforts to deliver new features built on the technology, as promised nearly two years ago.
Earlier this year, it unveiled new artificial intelligence advances, including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the iPhone maker tries to catch up with rivals.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in