Apple’s new CEO John Ternus expected to debut foldable iPhone at event Wednesday - Yahoo Finance
Apple's new CEO John Ternus is expected to unveil the company's first foldable iPhone at an upcoming launch event. The device is anticipated to compete with Samsung's foldable lineup, with industry analysts projecting a premium price point exceeding $2,000.
Why it matters
This marks a significant strategic shift for Apple under new leadership and represents a major hardware evolution in the highly competitive smartphone market.
Apple's new CEO John Ternus expected to debut foldable iPhone at event Wednesday Daniel Howley · Technology Editor Wed, September 9, 2026 at 4:57 AM EDT 2 min read AAPL -1.22% 005930.KS 0.00% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Apple will kick off a new era on Wednesday when CEO John Ternus takes the stage for the first time for the company's annual iPhone launch event.
Ternus, who took over from former CEO Tim Cook on Sept. 1, is widely expected to oversee the debut of Apple's first foldable iPhone, as well as upgrades to its iPhone 18 Pro models and Apple Watch lineup.
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