Apple's new CEO faces an early test
John Ternus has taken over as CEO of Apple, facing immediate pressure to innovate with new hardware and address the company's lagging position in AI. He must also navigate complex geopolitical challenges involving China and trade tariffs.
Why it matters
Apple's leadership transition is a critical moment for the tech giant as it attempts to maintain its market dominance in an increasingly AI-focused industry.
Michael Buckner/Variety via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . It's day one for John Ternus. He has eight days to settle in as Apple's new CEO. On September 9, Apple will stage its annual iPhone pageant. The reported headliner: its first foldable iPhone . No pressure, then. Further out, reports point to an AI home hub, camera-equipped AirPods, smart glasses, and a robotic assistant. It seems Apple has no shortage of places to put AI. It still has to make AI worth putting there, though. That is Ternus' problem . Apple had a head start in the AI-assistants race. Now it is playing catch-up. Apple delayed its AI overhaul of Siri , then turned to Google's Gemini for the next generation of Apple Intelligence.
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