Apple's new boss starts with big gamble on costly first folding iPhone
Apple has unveiled its first foldable smartphone, the 'Duo', under the leadership of new CEO John Ternus. Priced between $2,000 and $3,200, the device represents a significant design departure for the company as it seeks to innovate in a stagnant smartphone market.
Why it matters
The launch marks a critical test for Apple's new leadership and its ability to maintain market dominance through hardware innovation.
Image source, Apple/courtesy Image caption, Critics say Apple has not meaningfully changed the design of the iPhone since its initial release in 2007
John Ternus has entered his second week as Apple's chief executive and the company has revealed the first major change to the iPhone since it was released almost 20 years ago.
Ternus, who took on Apple's top job after Tim Cook stepped down , was onstage on Wednesday at the company's annual product release event in front of huge images of the first foldable iPhone.
With a book-style format, the new iPhone, dubbed the Duo, is the largest ever size of the product. And with a starting price of $2,000 (£1,475) going up to $3,200, it is also the most expensive.
Ternus said the Duo was "inspired by the iPad" but called the folding features "fluid and completely intuitive."
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