Apple's Market Cap Grew From $350 Billion to $4.6 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Apple's Next Chapter Under John Ternus.
Apple's new CEO John Ternus faces the challenge of maintaining growth after Tim Cook's tenure saw the company's market cap rise from $350 billion to $4.6 trillion. Analysts suggest that while Apple will likely continue to set records, the law of large numbers makes repeating such exponential growth unlikely.
Why it matters
Apple is a bellwether for the global tech sector, and its transition in leadership and growth strategy has significant implications for investors.
New Apple ( AAPL -0.14% ) CEO John Ternus has a tough act to follow. The previous CEO, Tim Cook, took over from Apple co-founder Steve Jobs, and though he lacked Jobs' genius for innovation, under his tenure, the company achieved massive growth.
The area where Cook was less successful was in making Apple a top AI company. That leaves Ternus with an opportunity to stand out and reinvigorate the tech stock 's growth. Still, Apple under Ternus is unlikely to match its growth curve under Cook, and here's why.
Apple CEO John Ternus. Image source: Apple.
Unfortunately, several basic mathematical advantages that benefited Apple during Cook's tenure do not apply today.
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