Apple’s MacBook Neo is winning over a new generation of buyers
Apple's low-cost MacBook Neo is seeing strong early sales, shipping 1.1 million units in its first quarter. The device is attracting new customers by offering a premium design at a significantly lower price point than the MacBook Air.
Why it matters
The success of the Neo suggests that Apple is successfully expanding its market share by lowering the barrier to entry for its ecosystem in price-sensitive markets like India.
Nearly three months after its debut, Apple s MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac.
The article relies on market data and industry analysis to report on a product's performance.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in