Apple’s John Ternus era begins: ‘It is great to be here’
John Ternus has officially taken the helm as Apple's CEO, succeeding Tim Cook during a period of significant corporate transition. Ternus faces the challenge of maintaining Apple's market dominance while navigating AI competition and supply chain constraints.
Why it matters
Leadership changes at Apple are rare and carry significant implications for the global tech market and the company's long-term strategic direction.
Apple’s latest product event began with something the company hasn’t seen in more than a decade: a new CEO at the helm. And he got a standing ovation.
“First of all, thank you, it is great to be here,” John Ternus said as he opened Wednesday’s event excited about Apple’s future in what is his first product launch since succeeding Tim Cook as chief executive. “I think you’re gonna like what you’re gonna see,” he said.
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