Apple's iPhone Event Tagline is Different in Every Country
Apple is using localized taglines for its upcoming September 9 event, moving away from a direct translation of the U.S. 'Surprise and Shine' slogan. The company is expected to unveil new iPhone models, including a potential foldable device.
Why it matters
This highlights Apple's global marketing strategy and regional autonomy in brand messaging, while fueling anticipation for major hardware product launches.
Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation.
Here are the different taglines Apple is using on its regional websites.
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