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PCMag·2 min read·easy

Apple's iPhone 18 Pro Boasts Big Camera Upgrade, and Price Increase

M
Michael Kan
Apple's iPhone 18 Pro Boasts Big Camera Upgrade, and Price Increase
✦AI Summary

Apple has announced the iPhone 18 Pro and Pro Max, featuring a new camera system, the A20 Pro processor, and improved battery life. The new models will retail for $100 more than their predecessors.

Why it matters

As a major consumer electronics release, this impacts the smartphone market and sets pricing trends for premium mobile devices.

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<p>Apple just announced the iPhone 18 Pro and Pro Max, touting "huge leaps" in the main areas customers want, including a new advanced camera, a powerhouse A20 Pro processor, and even longer battery life. But expect to pay $100 more than the iPhone 17 Pros.</p><p>Both phones retain the same design as their predecessors, but the internals have been reworked to "deliver the highest sustained performance in iPhone history," Apple <a href="https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/" target="_blank" title="(Opens in a new tab)">says</a>. In addition, the Dynamic Island at the top now supports three Live Activities at once.</p><script>

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