Apple's Incoming CEO John Ternus Aims To Build On Movie, TV Progress
Incoming Apple CEO John Ternus has pledged to continue the company's focus on high-quality original content for the Apple TV platform. Current CEO Tim Cook emphasized that Apple's strategy prioritizes excellence and innovation over sheer volume, citing the F1 partnership as a prime example.
Why it matters
This signals a continuity in leadership strategy for one of the world's most valuable companies as it navigates the competitive streaming landscape.
Apple's incoming CEO, hardware chief John Ternus, said he was committed to building on the company's momentum in the entertainment business when he takes the helm of the iPhone maker in September. The technology giant began offering original TV series and films through the Apple TV+ streaming app in 2019. The company found success with Oscar best picture winner "CODA," box-office blockbuster "F1" and Emmy-winning shows such as "The Studio" and "Ted Lasso."Last year, Apple dropped the plus sign and renamed the service Apple TV. "I think we have such tremendous momentum right now in Apple TV," Ternus told Reuters on the red carpet at the premiere of the fourth season of "Ted Lasso.""There's so many amazing shows, so many amazing characters and stories, and so we're just going to keep building on the momentum."Ternus stood next to current CEO Tim Cook, who said he is sharing his insights about the…
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