Apple's Glasses Are Reportedly Being Developed as Fitness Devices Like the Apple Watch
Apple is reportedly shifting its strategy for future smart glasses and headsets to focus on health and fitness tracking. This pivot aims to replicate the success of the Apple Watch while addressing public concerns regarding privacy and the 'creepy' nature of wearable cameras.
Why it matters
Repositioning wearable tech as health-focused devices is a strategic move to increase consumer adoption and mitigate social stigma associated with augmented reality hardware.
Apple products that initially didn’t make sense to everyone have sometimes been hits in part because they become exercise gear. The go-to example here is the Apple Watch, but in 2005, Apple released the iPod Shuffle, a music player so small, Apple (jokingly) warned people not to eat it . I sure didn’t want one, but exercisers did, and it ended up being a huge hit that some outdoorsy people still use today .
Apple has something like that in mind for its glasses product, according to Bloomberg’s Mark Gurman .
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