Apple's foldable iPhone hits stores with $2,000 price tag, scarce supply
Apple has launched its first foldable smartphone, the iPhone Duo, priced at $2,000, amid strong demand and supply constraints. The launch serves as a critical test for new CEO John Ternus as Apple attempts to compete in the premium foldable market.
Why it matters
The release of a foldable device marks a major shift in Apple's hardware strategy and is a key indicator of the company's ability to innovate under new leadership.
Apple's first folding phone, the iPhone Duo, hit stores around the world on Friday with a price tag of about $2,000 and less of the fanfare that accompanied previous launches.
From Singapore and Shanghai to London and Berlin, demand was strong, but with sales rationed, there were fewer of the round-the-block queues and overnight camp-outs that once marked new iPhone days.
Competitors such as Samsung Electronics and Huawei Technologies have sold premium foldable phones for years, and the Duo is a test of whether Apple can reinvent the small foldable mobile market the way the iPhone did for smartphones.
It is also an early challenge for Apple's new CEO John Ternus, the former hardware chief who unveiled the phone barely a week after taking charge in September.
Headlinne story · 8 newsrooms
Apple Faces Early Screen Flaws With New Foldable Phone
What every outlet reported, where they differ, and how each framed it →
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in