Apple's cautious smart glasses approach fuelled by Meta criticism

Apple has reportedly delayed the launch of its smart glasses to 2027 to address privacy concerns and refine the device's functionality. The company is wary of the negative public perception surrounding competitors' devices, often labeled as 'pervert glasses' due to recording capabilities.
Why it matters
Privacy concerns are becoming a central hurdle for the adoption of wearable augmented reality technology by major tech firms.
Reports suggest that Apple’s debut smart glasses will debut midway through next year, later than initially planned, as the company grapples with privacy concerns levelled at Meta’s devices.
Per Bloomberg reporter Mark Gurman’s latest column , Apple will reportedly publicly reveal the company’s first smart glasses at WWDC in June 2027. Apparently, Apple originally planned to launch the wearable this year, but pushed the timing back to finalise the device’s development.
According to Gurman, one of the major reasons for the internal delay is to deal with privacy concerns. Smart glasses, a category currently dominated by Meta , face criticism over the potential to be used to subtly record other people without their permission.
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